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Case study

Slice of Napoli: the guide to Naples for iPhone, iPad, Mac and Android

229 addresses and routes, the whole metro and the calendar of the Neapolitan year, all built into the app — only the map needs a connection. Free to install, a single purchase to unlock everything, never a subscription.

Slice of Napoli: what I do

I designed and developed it, published it on the App Store then on Google Play, and I keep improving it: the latest iPhone version dates from 16 September. I wrote its App Store and Google Play listings, built its website, and I run its Instagram, Facebook, TikTok and Threads accounts.

What Slice of Napoli contains

  • 116 pizzerias and street-food addresses, 88 of them AVPN-certified;
  • 10 routes, and the whole metro: 41 metro stations and 14 funicular stations;
  • the calendar of the Neapolitan year: 36 events, feasts, processions and traditions, with 28 feasts on the map;
  • all the content is built in: only the map needs a connection.

Social media

Posts, maps, carousels, Reels and stories, scheduled in advance and followed up. Four accounts: Instagram, Facebook, TikTok and Threads. Every post has a reason to exist: a sentence, a fact, and a photo taken on the spot when there is one.

What it shows for your project

It is the path I take for your app: scoping, development, an in-app purchase if needed, publication on the App Store and on Google Play. Here, the in-app purchase was approved by Apple as well as by Google, and the app is available across the whole European Union.

An app to publish?

Two lines are enough, even if it is still vague. The first conversation lasts 30 minutes, with no commitment.